Product Spotlight & The ROI

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I just stumbled across this product a couple weeks ago.  Even though I’m already on the paleo bandwagon I found this book to be very insightful and incredibly useful. It was written by Diane Sanfilippo who is a Registered Dietician, Holistic Nutrition Educator, and Holistic Lifestyle Coach who has used the paleo approach to eating for several years with great success. You can read more about her own personal story and why she chose this type of lifestyle HERE.  Included in the product is great information on not only how to implement this style of diet, but more importantly why! Plus for $34 and a 60 day guarantee you can’t beat it.

For more information on Diane check out http://www.balancedbites.com.

Crank that ROI!

Now some of you may be asking what the heck ROI is.  ROI stands for Return On Investment.  Basically ROI looks at how much of something you put into a system and how much you get in return for it.  This is similar to investing your money in the stock market.  When you invest you want something that you can put a little bit of money into yet still get a big return.  Fitness should be the same way.  Is it really worth obsessing over measuring every morsel of food and timing every single minute of your exercise?  Unless you are deep into the prep for a specific event such as bodybuilding, or are a professional athlete then I seriously doubt that your fitness ROI is very high.

In my experience I’ve had a much higher ROI when I focus on high quality foods instead of micromanaging every ounce of poorer quality foods.  I’ve had the same experience in the gym.  When I tried to implement several different things at once I invariably forgot about one aspect or another.  By sticking with one theme for each training session or training cycle you’re going to see much better results.

The trick is to figure out which inputs (strategies) give you the best ROI.  You must also take into account the time frame you are working with.  If you have no set end period in which to accomplish this goal you’ll probably never get it.  Pick a competition or something to showcase the accomplishment of this goal.  By doing this you will also be taking advantage of Parkinson’s Law which states that “Work expands so as fill the time for it’s completion.”  In other words if you give yourself a goal but not time frame you just kind of limp along in limbo.  If you give yourself 6 months to do something (and have a showcase of that goal lined up) you will most likely set an unconscious priority for that goal which will help you get there.

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